STEPHEN CURRY VS MICHAEL JORDAN

By Juan José Castro | Sport in action

Jordan Brand might have some competition in the form of Curry Brand — at least that's what Under Armour hopes.

Under Armour announced Monday the launch of Curry Brand, a Stephen Curry-specific branding akin to what Nike has thrived with for decades with the Michael Jordan-specific Jordan Brand. The new brand will launch this week at CurryBrand.com and feature shoes and clothes for a number of sports, including basketball and golf.

According to CNBC, performance basketball footwear will be available from Curry Brand on Dec. 11.

Photo: CNBC